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Best practices, models and frameworks that will help you run and grow a business in the videogames industry. https://www.martijnvanzwieten.com
Issue #78 Hello friends, Greetings from Utrecht! I'm in the middle of my busiest month of the year - somehow all of my big deliverables seem to have concentrated in September - but I'm not too busy to share some hot tips on feedback! This topic comes up a lot in my coaching - either because clients ask about it, or because it becomes clear that feedback is not being shared and received effectively in the studio. So I've put some thoughts on paper that have stuck with me over the years, in the...
Issue #76 Hello friends, Greetings from sunny Zutendaal! I'm writing this edition from a little cabin in Belgium, where I'm enjoying some much needed time off with my family before I head to gamescom next week. Every year I try to stick to a one-on-one-off meeting schedule, and every year I end up almost fully booked anyway, running from one meeting to the next. I actually did manage to reserve some time this year, but I'm sure I'll slot in some last-minute catch-ups before the week is over....
Issue #72 Hello friends, Greetings from Utrecht! One more week, one more tool from the Long Game Operating System toolbox. Today I'm sharing my starting point for defining your target market. PSA: We're just a few weeks away from GamesCom, and I still have a few slots left for anyone who wants to meet up over a drink or a bite. Let me know if you'd like to meet up! How to: Define your target market Pop quiz, hot shot! Who's your target market? Spoiler alert: it's not "men aged 18-34 who like...