TLG#96: Building team trust, one relationship at a time


Issue #96

Hello friends,

Greetings from Utrecht!

This summer, I took three weeks completely off of work for the first time since I started coaching 5 years ago. No work, not even email; just family time. For the first time in 5 years, I felt secure enough that I could let go without worrying about what might happen if I just... did nothing for 3 weeks.

It was the most restful vacation I've taken in years.

Of course, Gamescom followed right after and that feeling quickly faded, but it was so, so worth it.

Right now it's looking like the second half of the year is going to be a little lighter on client work, so I've got a bunch of projects lined up to work on that I will share as they get closer to finish.

First up was some low-hanging fruit, in the form of a Google Doc version of the FIRM framework. It turns out not everyone loves the Notion environment, and I'd hate for that to be the reason people don't use the framework.

So if you want to check out a no-frills Google Doc of FIRM with all the same contents and exercises, still completely free, go here:

FIRM Studio Management Framework (Google Doc)

FIRM Studio Management Framework (Notion)

More on the other projects soon.

On to today's essay.

Building Team Trust, One Relationship At A Time

In The Five Dysfunctions of a Team, Patrick Lencioni argues that trust is the foundation of superior team performance.

A team that trusts each other is better at navigating conflicts in a productive manner. Through productive conflict, these teams ensure that everyone is heard, and foster commitment to the eventual outcome. When teams commit in this way, they take accountability in a way that is simply impossible when people feel like they have been passed over. And when teams share a sense of accountability, they tend to put shared goals over personal goals that might derail the greater good.

In an earlier essay, I've suggested an exercise that teams can use to build trust together.

Today, I want to give you a tool that you can use to get a more granular view of your trust levels with those around you: the Trust Equation.

The Trust Equation

The Trust Equation comes from the book The Trusted Advisor by David Maister. In the book, Maister argues that trustworthiness is actually a compound, made up of four distinct facets:

Let's look at the individual elements first:

Credibility (C): Relates to the words we speak and our perceived expertise or credentials.

Reliability (R): Relates to our actions, consistency, and whether we do what we promise.

Intimacy (I): Relates to the emotional safety and security others feel when sharing information with us. My colleagues at Valued Cultures prefer to call this Relatability, to emphasize that this is really about relating to your coworkers as a human being, more so than having to become best friends, or sharing personal details that you might not feel comfortable sharing.

Self-Orientation (S): The denominator representing how much focus is placed on oneself rather than the other person.

Second, let's look at each element's orientation in the equation.

Credibility, Reliability and Intimacy are all positioned above the fraction bar, meaning that a higher score here all add to higher levels of trust.

Self-Orientation, meanwhile, is positioned below the fraction bar, meaning that a high score here will wipe out your trust levels even if you score high on the other three elements.

I think it's important to note that I'm not convinced that this equation captures a mathematical truth about trust. Rather, I think this captures a psychological truth about trust, which just so happens to present nicely as a mathematical equation. If we can accept this, then we can use this tool to unpack the trust levels we've built with the people around us.

Using the Trust Equation

In my work with studios, I suggest two main use cases for this tool:

  1. Gauging how much the people you work with trust you, and why
  2. Gauging how much you trust the people you work with, and why

Especially as someone in a leadership position, you want to be aware of both perspectives, and invest in building up the levels of trust in the relationship.

Here's how to go about it.

For any relationship, first consider how much trustworthiness you have demonstrated to that person. Give each element a number between 1 and 5, and reflect on the results. Again, more than the final number, the insight is in unpacking the different facets of trust, and showing you where improvements might be needed to increase your overall trust level.

  • Low on credibility? Set some time aside to brush up on your knowledge
  • Low on reliability? Send a deliverable early and ask for feedback
  • Low on relatability? Set a coffee meeting with "no work talk" stipulation
  • High on self-orientation? Offer to "take one for the team" at the next opportunity

Second, we can also use gauge how trustworthy the other person seems to us. Fill in the equation once more, but this time for how you see them. The value in doing this is that, even if this concerns another person, you should now have a clearer idea of what they can do to earn your trust. And once you know this, you can simply ask them to do that.

Even though trust is a two-way street, this tool gives you actionable starting points to influence that trust in both directions.

Try it out

If you want to give this tool a try for yourself, start here:

  1. Pick a work relationship that is currently strained.
  2. Fill in how that person might see you, rating each element from 1-5. Pick the lowest element, and come up with one thing you can do to improve that score in the eyes of the other person.
  3. Fill in how you see the other person. Pick the lowest element, and come up with one thing you can ask this person to do that would improve their score for that element.

It should go without saying that this works best if everyone on the team takes responsibility for building trust in this way. But even one person can start to make a difference. Why not be that person?


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Right Now

Playing - Marvel's Wolverine

I decided to check this out despite lukewarm reviews, and boy am I glad I did. It's a ton of aggressive, gory fun, and I'm personally very happy that Insomniac went linear instead of open world for this one. If you're a fan of Wolverine and/or Insomniac's brand of superhero action and storytelling, I can wholeheartedly recommend it.

Reading - Simplifying Coaching by Claire Pedrick

While I call myself a (business) coach, traditional 1:1 coaching is probably the weakest tool in my toolbox. I haven't done any training, so I try to brush up where I can. This book focuses less on frameworks and tools, and more on the mindset it takes to be fully present with another person and support their process. Lots learned already.

Watching - Bloodhounds

I'd been looking for a good action show, and boy does Bloodhounds deliver. Taking place in South Korea, two boxers get roped into a loan shark scheme, and decide to fight back. It's got a lot of heart, and the fight scenes are incredible.

Meet me at

  • September 21-23: DICE EU, Athens
  • October 27-29: GESE, Sevilla

Until the next one!

Martijn

You are reading The Long Game, an email newsletter about running and growing a company in the videogames industry.

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Martijn van Zwieten

Best practices, models and frameworks that will help you run and grow a business in the videogames industry. https://www.martijnvanzwieten.com

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