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Martijn van Zwieten

Best practices, models and frameworks that will help you run and grow a business in the videogames industry. https://www.martijnvanzwieten.com

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TLG#82: Annual Review 2024

Issue #72 Hello friends, Greetings from Utrecht! I've finally written up the rest of my annual review, you can read it below. As I mention below, doing an annual review has quickly proven to be one of the highest impact rituals in my life. If you want to do one of your own, you should check out this annual review blueprint by Steve Schlafman: The Ultimate Annual Review Annual Review 2024 Sitting down every year between Christmas and New Year's to review the past year is the most valuable...

Issue #81 Happy new year folks!If last year was all about survival for many of us in the games industry, let's make 2025 all about helping each other thrive!I hope you all had a great start to the new year and are ready to make it a good one. During the break I sat down to reflect on the past year. As part of that, I always take a long hard look at everything I saw, read, heard and played, to come up with the 5 songs, movies/shows, books and games that meant the most to me this year. As in...

Issue #80 Hello friends, Greetings from Utrecht! It took a bit longer than I would have liked, but I finally managed to get another newsletter out. The last three months have been incredibly busy with client work, and while that was much needed to turn an otherwise meagre year around, it cut directly into my writing. As this is the time where most companies rethink their long term strategy and plan for the next year, I figured it would be a good time to do a full write-up of how I help my...

Issue #79 Hello friends, Greetings from Utrecht! Lot's going on these days, I feel like I've been running non-stop since Gamescom. Just in September, I have: onboarded one Long Game OS client onboarded one investment preparation client created two videos for Xsolla's new accelerator video vault attended DICE Europe made preparations for a workshop at Trondheim's new SpawnPoint incubator, and a talk at Unwrap All good things though! And since one of the Xsolla videos touched on company culture...

Issue #78 Hello friends, Greetings from Utrecht! I'm in the middle of my busiest month of the year - somehow all of my big deliverables seem to have concentrated in September - but I'm not too busy to share some hot tips on feedback! This topic comes up a lot in my coaching - either because clients ask about it, or because it becomes clear that feedback is not being shared and received effectively in the studio. So I've put some thoughts on paper that have stuck with me over the years, in the...

Issue #77 Hello friends, Greetings from Utrecht! Not everyone I talk to is ready to jump head-first into a coaching trajectory. Some companies first want to know where they stand, what works and what doesn't. They want assurances that their current structures, processes and habits will be built upon, not changed for the sake of change. They prefer advice that is specific to their exact situation and make-up. And they want this up-front, rather than work through it together as part of the...

Issue #76 Hello friends, Greetings from sunny Zutendaal! I'm writing this edition from a little cabin in Belgium, where I'm enjoying some much needed time off with my family before I head to gamescom next week. Every year I try to stick to a one-on-one-off meeting schedule, and every year I end up almost fully booked anyway, running from one meeting to the next. I actually did manage to reserve some time this year, but I'm sure I'll slot in some last-minute catch-ups before the week is over....

Issue #72 Hello friends, Greetings from Utrecht! One more week, one more tool from the Long Game Operating System toolbox. Today I'm sharing my starting point for defining your target market. PSA: We're just a few weeks away from GamesCom, and I still have a few slots left for anyone who wants to meet up over a drink or a bite. Let me know if you'd like to meet up! How to: Define your target market Pop quiz, hot shot! Who's your target market? Spoiler alert: it's not "men aged 18-34 who like...

Issue #74 Hello friends, Greetings from Utrecht! The year is half over, and we're entering the summer vacation period. What better time to (briefly) reflect, and share some book and game recommendations? 2024 Halftime Recap The year is 50% over, which is a perfect point to take stock and give you a short summary of what I've been doing. Highlights Content I've been sharing much more of my personal approach to business coaching. Chief among these were my core philosophy (part 1, part 2) and my...

Issue #73 Hello friends, Greetings from Utrecht! Last time I explained the contents of the Long Game OS. Today I'm walking you through the implementation process. And as a bonus for being a long-time subscriber, I'm giving you full access to the Traction Day Playbook. This is a full rundown of the work I do with my clients on our first day of the coaching process. Get the free Traction Day Playbook How I help my clients get better results with less hassle 🤫 If you run a video game company and...